The 100 club is one of the most reliable fundraising formats in Australian community sport and community life. In the traditional format, it runs as an ongoing monthly membership scheme: participants hold their numbers for a year and a draw is held each month. It is a proven model for clubs that want consistent year-round income.
Lucky Squares simplifies the format into a one-off campaign: one grid, one price per square, one draw. If you are looking for the ongoing monthly model, this guide covers that too. But if you want something faster to set up and easier to manage, the Lucky Squares approach gets you there in a fraction of the time.
Step 1: Decide on Your Structure
Before you sell a single number, you need to nail down a few key decisions:
How many numbers will you sell?
The classic format is 100 numbers, but there's no rule that says you have to stick to exactly 100. Some clubs run 50-number draws for smaller communities, or multiple draws of 100 for larger clubs with high demand.
What will each number cost per month?
This is your biggest lever. Common prices are $5, $10, or $20 per number per month. At $10 per number with 100 participants, you're raising $1,000 per draw: $500 to the winner and $500 to your club.
How often will you draw?
Monthly is the most common. Some clubs draw quarterly, others weekly. Monthly tends to hit the sweet spot between keeping participants engaged and not burning through momentum too quickly.
How long will the club run?
Most 100 clubs run for 12 months, with numbers held for the full year. This creates a committed participant base and a predictable income stream.
Step 2: Set Your Prize Structure
The standard split is 50% to the winner and 50% to your organisation, but you can adjust this. Some clubs run a 60/40 split in favour of the prize to make it more attractive to participants. Others add a bonus jackpot draw at the end of the year for participants who held their number all 12 months.
Whatever you choose, be transparent about it upfront. Participants are more likely to join — and stay — when they know exactly how the money works.
Step 3: Sell Your Numbers
This is where most clubs have traditionally hit their biggest hurdle. Selling 100 numbers through word of mouth, training nights, and cash envelopes is slow and admin-heavy.
A much more effective approach is to share a link that lets people claim and pay for their number online. This opens the 100 club up to:
- Family members who don't come to training
- Past members living interstate
- Local supporters who want to back your club
